That being said, it’s important to do your research before getting involved in any MLM or network marketing opportunity to make sure it’s the right fit for you. It’s a legitimate company that operates within the bounds of the law. However, Optavia is not a pyramid scheme. Now, it’s worth noting that MLM schemes can be controversial, and some people view them as pyramid schemes. As I’ve mentioned earlier, Optavia provides its coaches with a business kit that includes everything they need to get started, including training materials, product information, and marketing tools. This creates a hierarchical structure with multiple levels of commissions, which is what sets MLM apart from traditional network marketing.Īs an Optavia coach, you’re basically acting as a “Health Coach” and selling products to clients that are focused on achieving and maintaining a healthy weight. These coaches earn commissions not only for the products they sell themselves but also for the sales made by others they recruit into the company as part of their downline. The way it works is that Optavia recruits Independent Optavia coaches to sell their products and also to recruit others to become coaches themselves. Since then, Optavia’s business model is centered around something called network marketing, also known as multi-level marketing or MLM for short. In July 2017, Medifast changed the name of its subsidiary Take Shape For Life to Optavia and introduced a new line of products called Optavia Essentials, which are directly sold from Coaches to clients. However, these coaching sessions are not provided by certified health professionals rather, they are conducted by Optavia participants who have purchased the $200 business kit and also passed a certification test on the Habits of Health.Ĭoaches on Optavia help other people implement healthier habits through their principles and guidance.īy signing up for this program, individuals have the potential to bring in additional clients and coaches under them if they ask their coach to allow them to become a coach as well. One of the major changes after switching from Medifast to Optavia was offering 1:1 coaching sessions to its customer. These salespeople earn commissions not only for the products or services they sell themselves but also for the sales made by others they recruit into the company as part of their downline. Multi-level marketing is a business model where a company recruits individuals to become salespeople or distributors of their products or services. This includes websites, telemarketing, franchised weight loss clinics, and multi-level marketing, also known as MLM. Optavia, a subsidiary of Medifast, is a nutrition and weight loss company that sells health-related products through various channels. However, it’s important to understand that this isn’t a diet in the traditional sense. The Optavia Diet plan has become popular in recent years and is promoted as an easy-to-follow diet program that promises rapid weight loss. In addition to their tasty shakes, soups, and bars, Optiva also provides coaching support for those looking for extra motivation or guidance throughout their weight journey. They offer an array of diet programs featuring low-calorie shakes, bars, and other meal replacements so people can get all the nutrition they need without having to rely solely on fasting or flat-out calorie restriction for weight loss results. Optavia encourages its dieters to emphasize lean protein sources, vegetables, and healthy fat sources while limiting carbs, and sugar and seeking out organic whole foods when possible. With the rebranding also became more strict rules on what could be claimed and advertised about their products, taking away much of the controversy associated with it. After the lawsuit, Medifast rebranded itself as Optavia, in an effort to rebuild trust and try to regain customers with their new version of meal replacements. This caused them to face civil penalties and result in a multi-million dollar class action lawsuit against them. The origins of the Optavia diet can be traced back to Medifast, a company that allegedly made false claims about its 5&1 weight loss program back in 2012. The Optavia diet is a controversial diet that has become popular in recent years. Optavia MLM products What is the Optavia diet? If you’re curious about Optavia, read on. In this article, we shall delve into these questions and more. But what is Optavia exactly? What is their business model? Is it an MLM? And how do Optavia coaches make money? Optavia, a weight loss company, has gained popularity since Cake Boss star Buddy Valastro lost over 35 pounds in 2018.
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