Sure, there will be some that move for the opportunity, but large tech companies are looking for cities that can meet their talent needs. Salesforce, Kronos, Infosys, and others do not bring all the talent they need with them. Ivy Tech, the largest community college system in the US is also producing a pipeline of graduates with technical know-how and a clear pathway into the industry. Indiana University, Purdue, Butler, Rose-Hulman and DePauw, graduate a large number of highly capable graduates that Salesforce and other migrating tech companies can tap into. Indianapolis boasts a large number of top business, science and engineering schools nearby. Salesforce also saw an intricate college and university system that grows talent in the region. Indiana is one of the best states in which to do business, and the state’s Hoosier hospitality is legendary. Founder, chairman, and co-CEO of Salesforce Marc Beinoff said of the ExactTarget acquisition: “We knew we were acquiring a great company, but soon came to realize we were also becoming part of a great state and community. ExactTarget’s buyer, saw potential in Indianapolis when it made the acquisition. But it’s dedicated and experienced founders created something valuable, and in 2012 it was purchased by Salesforce for over $2 billion dollars, the biggest tech acquisition the city had seen. The company was started in 2000, long before Indianapolis became a hot spot for tech companies. But this was just the beginning, and having a local company succeed like that does not always create success for the tech community at large.Ī similar storyline applies to ExactTarget, but the success is multiplied, making it the epitome of homemade success in Indianapolis. It got its first big tech entry in 1997 when IBM acquired Indianapolis based Software Artistry for $200 million. In many ways, Indianapolis quietly worked its way into the tech industry. Indianapolis sold out every event, attracted a record number of applications and entries, and ended with more finalists than in any other city on the tour. The road show was designed by an AOL exec to champion tech companies outside Silicon Valley. After that, the Rise of the Rest startup competition came to town in the fall of 2017. headquarters, committing to hiring 2,000 employees over a period of years. About a month later, information-technology powerhouse Infosys selected Indianapolis for its U.S. When Salesforce announced its investment in the city, it was not long after that others followed. Sometimes, it can be hard to recognize the point when a city transforms into a tech hub, but for Indianapolis, many leaders would agree that there was a pretty clear moment. Notably, after acquiring ExactTarget, Salesforce set up shop with a headquarters that is second only to San Francisco as the largest office. Look beyond the motor speedway, basketball courts, and state-of-the-art football stadium, and you’ll see the blue “Salesforce” sign glowing on the tallest building in Indianapolis. For a city whose name is often associated with sports, Indianapolis has surely built a name for itself as a Midwest tech hub over the last ten years.
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